Feng-Gui is Feng-Shui for websites and images
By Koder at Tue, 05/05/2009 - 09:47
I am sure you all have heard of Feng-Shui, the art of system of aesthetics believed to utilize astronomical and geographical laws to help one improve life by receiving positive qi or energy. It is very widely popular now days in design and architecture of new homes and building complexes. Feng-Gui is a very scientific art which deals the same way with website and image design. It takes a website or an image and generates what’s called "heat maps" based on a 5 second visualization of the object by the human brain. These heat maps are critical in your website design and content as this is where most visitors would focus
|According to the Website, "Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heat maps based on an algorithm that predicts what a real human would be most likely to look at. This offers designers, advertisers and creatives, a Pre-testing technology that predicts performance of an image, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the Flow of Attention.|
The Feng-GUI heat map is a composition of several algorithms from neuro-science studies of Feature integration theory, Salience, Visual Attention, eye-tracking sessions, perception and cognition of humans."
On the left hand graphic, you can see the heat map of an image with image displayed next to it. You can for free upload a snapshot of your website or graphic image and this website will show you a heat map, which would tell you where your visitors or audience are going to focus the most. This information can be very useful if you are placing ads, banners or buttons on your website which you want the visitors to pay attention to or click on. In addition to helping you with the design and layout of your web page, it can also show you which portions of an image gets most attention. You can then resize or crop your images and ads accordingly. You should definitely give the website a try at http://www.feng-gui.com